A new chapter is taking shape
Sport brings
us together.
Across the world, sport brings generations, cultures and communities together. It starts conversations and creates stories we share.
Discover the whole picture
01 — The world of sport
A digital structure built around the real world of sport.
In its previous version, Be Sport mapped the way sport was actually organised. International and national bodies, federations, leagues, clubs, competitions and calendars: each sport had its own structure. We gathered and organised that information automatically, through a substantial, rules-based system built before generative AI.
How the previous platform was structured
Around this event, I am…
My team, my selection, my participation.
My squad, the preparation, the team selection.
The schedule, the team and the people I support.
The appointment, the competition and my responsibilities.
The teams I follow, the live moments, the conversation.
Reports, statistics, images, streams or commentary — in their sporting context.
The sporting body, competition rules and the events under my responsibility.
My reporting and perspective, connected to the people and events I cover.
Results and performance data, attached to the right competition.
Structures differ from sport to sport. This is an illustrative view of the connections, not a universal hierarchy.
An ecosystem, not a collection of pages
The right story.
In the right place.
Amateur and professional sport shared a common framework for following events and taking part. News, statistics, team selections, match announcements, live commentary and streams — including amateur streams — could sit in the context of the people, teams and competitions they belonged to.
Rather than relying on someone to create and maintain every page, Be Sport used the structure of sport itself. Around the same event, you could be a player, parent, coach, referee, fan or contributor. Your place changed the way you took part.
Sport does not stop at the final whistle.
10,080minutes in a week.
Sport lives in all of them.
The televised moments are only a glimpse. Behind every competition is a whole week of preparation, conversation, participation and shared memories.
News · Statistics · Comments
Look back. Talk about it.
Results, news, statistics and the conversations that carry on after the match.
Preparation · Organisation
Prepare the next step.
Coaches prepare sessions. Players and families organise the week ahead.
Training · Club life
Meet. Train. Improve.
Training, advice, progress and the everyday life of a club.
Selections · Roles
Find your place.
Selections, team roles and preparations for the next competition.
Fixtures · Announcements
The weekend takes shape.
Match announcements, schedules and the practical details that bring people together.
Competition · Live streams
Live it, together.
Competitions, live commentary and streams — at amateur and professional level.
Stories · Community
Keep the story going.
Reactions, shared images and memories. And already, a new week begins.
7 days × 24 hours × 60 minutes. An illustration of a sporting week, not a measure of screen time.
More than a name. An invitation.
Be sport.
Be part of what brings us together.
Make room for everyone.
02 — A new chapter
A new
perspective.
That work gave us a foundation: an understanding of sport as a living ecosystem, tested in France alongside federated sport. Now we are reimagining what it can make possible internationally.
Generative AI opens a new horizon for this structured foundation: connecting stories with their context, discovering more of the sporting world and sharing across languages. These are directions we are exploring, not features already available.
Our purpose remains the same: to serve the people who bring sport to life.
The previous platform is currently offline.
We are working on what comes next.